LookBook.NU is a website. Most content is publicly available. Membership is free, however, to join, one must receive an invitation, either from a current user or via a code from an external website.
The focus is on fashion. Users post pictures of their "looks", consisting of full body photographs of their outfits. These looks can be named, given a description, and the items within can be tagged. A color palette relating to the outfit can also be attached. Other users can post comments about the look, give the users "hype", or give the users "love".
Hype can be given or revoked, but negative hype cannot be given. It is available in an unlimited amount. Every day, each user can choose to "love" one outfit. Both hype and love are permanent. Hype can be revoked, as can love, but if the love is revoked, it doesn't restart the counter or give the user additional love to distribute.
Members-only features include the love system, the ability to post looks, the ability to keep track of their comments, and the viewing and usage of a set of forums relating to the site and the fashion world.
The website is supported by paid advertisements.
xo Science
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